Japan’s largest airline, All Nippon Airways, has picked New York City-based designer Prabal Gurung to overhaul its uniforms and freshen up the image of its cabin attendants and ground crew. 10,000 ANA staff will wear the uniforms, which are set to be unveiled this summer.
Famed for dressing celebrities as diverse in the style stakes as first Lady of the United States Michelle Obama and Lady Gaga, Gurung has built up a dedicated following for his use of modernist prints and clean lines.
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Based in New York City, where he previously designed for Bill Blass, Gurung launched his own label in February 2009 and was awarded the runner-up prize at the 2010 CFDA/Vogue Fashion Fund.
Gurung has previously collaborated with Target on a capsule collection, but this is the first time the designer has created a uniform for an airline.
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Earlier this month British punk designer Vivienne Westwood unveiled new eco-friendly and sustainably sourced designs for the Virgin Atlantic airline staff.